We at CodeMatics perform original investigation or apply research findings to gain new knowledge and use this knowledge to create new or improved technologies intended to provide a competitive advantage for your business or product.
All of our products and projects are completely research based. We go through the following stages of R&D while launching a product:
1. Idea Generation:
This is the initial stage where a business sources for ideas regarding a new product.
The generated ideas have to go through a screening process to filter out the viable ones.
3. Concept Development:
The enterprise undertakes research to find out the potential costs, revenues and profits arising from the product.
If the new idea survives the concept development and testing phase, a business is put together a formal analysis of the new product’s viability.
5. Product development:
Product development entails the actual design and manufacture of the product.
6. Market Testing:
In short, market testing takes the product and offers it to a limited group or geographic region.
The commercialization phase consists of making the product available to the customer base at large and launching a marketing effort to support it.